KitKat wants to deliver more personalised versions of its ‘break’ strategy
KitKat’s iconic ‘Take a Break, have a KitKat’ strapline has served the brand for the past 75 years and now the Nestle-owned chocolate biscuit is looking to expand its strategy to deliver more personalised messaging.
Over the past year KitKat has worked to own people’s down time with a marketing strategy that has seen it pair with YouTube, for a campaign where KitKat replaced its logo with the platform’s. It formed one of 72 different types of ‘breaks’ that featured on more than 400 limited edition designs last May.
Meanwhile, over the Christmas period the brand ran a Read full story ›
Source: The Drum
