By Thomas Hobbs

The campaign will launch on 2 February with a nine-week television run. Seven adverts will feature different people sharing kissed tissues tagged with intimate and uplifting messages in a gesture the brand is labeling ‘Kleenex Kisses’.

Having used hidden cameras, each advert features the ‘live-reactions’ of a member of the public unexpectedly receiving one of the messages via a digital billboard.

The campaign will also consist of paid social media, YouTube and in-store promotions, which will encourage customer interaction. Customers who create there own ‘Kleenex Kisses’ will then possibly be featured in subsequent online advertisements.

“Our goal is to build year-round usage by Read full story ›

Source: Marketing Week