By Gillian West

KLM Royal Dutch Airlines is highlighting the extent of its network in the UK with a new ad campaign that humorously highlights the perils of driving long distances to catch a flight.

Created with production company Hoot Comedy, ‘Why did we ask your brother?’ sees a family of holidaymakers driven to the brink – quite literally – by their hapless relative who struggles to get them to the airport on time.

“The objective of this campaign is to support our commercial strategy of promoting regional airports to fly the world. This advert is very specific to our UK audience and it was Read full story ›

Source: The Drum