Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Knit launches “Cardboard Objects” to capitalise on Google Cardboard VR headset

on Feb 9, 2015 | 0 comments

By Michael Feeley

Knit, a creative technology agency specialising in developing brand experiences using emerging technology, has launched “Cardboard Objects” as an extension to the affordable virtual reality (VR) headset, Google Cardboard.

Knit designed “Cardboard Objects” as a prototype that explores using collectable real world objects to trigger relevant app based content.

Jack Chalkley, creative technologist at Knit said: “We were intrigued by the Google Cardboard platform and challenged ourselves to make something that interacts with it in a new way. The low-cost, cardboard construction meant that modifying the device is easy and relatively low-cost.

“We settled on the idea of additional objects that could be Read full story ›

Source: The Drum