Knorr teams up with Come Dine With Me as it launches £2.7m campaign and brand refresh
Stock cube maker Knorr has unveiled a new look and inked a sponsorship deal with Come Dine With Me as part of a £2.7m push to highlight the core values of the brand.
TV idents will be shown during episodes of the popular Channel 4 show and the initiative will span digital, PR and in-store activations as well as a ‘thermally reactive’ OOH drive.
Designed to resonate with consumers during the cold winter months, the outdoor push will see 110 nationwide posters harness temperature sensitive technology. The advertisements will only appear during cold spells in a bid to lure in customers when Read full story ›
Source: The Drum
