By Gillian West

“No-one wants to be Robin, we all want to be Batman,” remarked Diageo global design director, Jeremy Lindley, as he addressed the crowd at The Drum’s ‘Brief Encounters – New Business, New Relationships, True Love’ conference this morning.

He added that the “hero and sidekick” analogy often drawn on in the marketing industry, wasn’t correct as a really good client/agency relationship is all about co-creation.

In his session – ‘Tell us what you really need Mr/Mrs client’ – Lindley referenced David Ogilvy’s famous quote ‘Clients get the work they deserve’ and having been on both sides of the table, Read full story ›

Source: The Drum