By Kyle O'Brien

At one time, Kodak ruled the world of technological disruption with its camera and film developments. The advent of the internet and online photo sharing in turn disrupted Kodak’s business model.

But the film company that introduced the world to point-and-shoot cameras and even digital cameras is trying to bring back some of the magic (remember the carousel pitch from Mad Men?) with its latest ‘Moments’ campaign.

Kodak Moments is the digital consumer photo-printing business from the larger Kodak brand. For the first time, the brand is launching a multi-million dollar marketing ad campaign, highlighted by a creative collaboration with Read full story ›

Source: The Drum