By Katie Deighton

Swedish brewer Kopparberg has activated its first lager product in the most Shoreditch way possible: through the medium of street art.

Known primarily for its fruity ciders, the company enlisted artist Will Vibes to create a one-day anamorphic street art experience in east London’s Boxpark. A seemingly abstract design was painted around a giant bottle of the new 330ml fruity beer; when reflected in the installation’s mirror, the painting appeared no longer distorted.

The experience, which also doubled as a trial and sampling exercise for the brand, was the first in a season of below-the-line activations. A touring Read full story ›

Source: The Drum