By John Glenday

Global food group Kraft Heinz is heading back to school throughout March for its ‘Grow Your Own‘ initiative, a long-term bid to convince families to produce their own tomatoes.

As inspiration the company is handing out 500k tomato seed packs, encouraging children to tend their very own tomato plants while reminding them that every bottle of Heinz Tomato Ketchup contains sun-ripened tomatoes of its own.

Coupled with a social media and digital advertising push the campaign will this year tie-in with the launch of a new condiment variant containing 50 per cent less sugar Read full story ›

Source: The Drum