Kraft Heinz taps into Star Wars fever with campaign for limited edition Mac and Cheese
Kraft Heinz has launched a major marketing campaign for its Star Wars-shaped macaroni and cheese as it looks to take advantage of the commercial momentum building ahead of the release of Star Wars: The Force Awakens.
The campaign will be the biggest effort yet for the special shape of its Mac and Cheese and will consist of a 15 and 30 second ad as well as an interactive website.
Kraft Heinz has tapped into the geek collectables tradition associated with the films by partnering with Rancho Obi-Wan, an organization that holds the Guinness Record for the largest private Star Wars collection in Read full story ›
Source: The Drum
