La Redoute kicks off strategic overhaul in drive to match M&S for brand awareness in UK
La Redoute’s British arm has overhauled its marketing strategy, including the way it works with agencies, in a bid to raise brand awareness which has thus far lagged behind some of its main rivals.
The French brand’s marketing chief, Heidi Kenyon-Smith, told The Drum that across the Channel claims it is the most visited website for womenswear, matching Marks and Spencer (M&S) in terms of unprompted brand recognition. However, in the UK it is a different story.
“La Redoute was actually founded in 1837. It’s an institution” she said. “But although we’ve been in the UK for 20 years, a lot of Read full story ›
Source: The Drum
