By Natalie Mortimer

Fashion company La Redoute has signed as a launch brand to the Fashion Intelligence platform, a new B2B platform designed to give brands real-time insights into how consumers are interacting with content and products.

Produced by Gleam, a Portuguese-based fashion ‘discovery start-up, the platform builds on the segmented user base of the consumer app, which has over 200,000 inspirational and ‘shoppable’ images published and catalogued.

The platform has been built on the data collected daily from the app, which has a current user base of 250,000 across more than 60 countries, and will allow brands to analyse content behaviour in different markets Read full story ›

Source: The Drum