By Gillian West

Online French fashion retailer La Redoute UK has embarked on its first digital only marketing campaign brining its ‘French Style Made Easy’ message to multiple online media channels.

The creative, which is centred on a video designed to trigger an emotional connection with viewers, aims to empower the audience through the ‘Language of Love’ encouraging people to break down sentimental barriers and speak from the heart.

Created by Scorch London, the short film features unknowing women receiving tender messages from a mysterious Frenchman before revealing that the true author of the words are the people closest to them.

Saida Gallouj, La Redoute UK Read full story ›

Source: The Drum