Labour Isn't Working: how would today's marketers reimagine this classic ad campaign?
In the penultimate in the series, Malcolm Poynton, Chief Creative Officer, Cheil Worldwide; Ross Sleight, Chief Strategy Officer, Somo; Milton Elias, Head of Mobile & Tech Futures, OMD UK; and Ben Plomion, SVP Marketing, GumGum reimagine the classic outdoor ad campaign Labour Isn’t Working.
The gold standard political ad
Some of the most iconic ads are for political campaigns. ‘Labour Isn’t Working’ is just such an ad. In fact, it’s now the gold standard, the one by which all political ads are judged. Created by Saatchi & Saatchi in the run up to the UK’s 1979 General Election, the poster features a Read full story ›
Source: The Drum
