By Ishbel Macleod

The balance between creative and analytical thinking is what drew Shira Feuer, head of social media EMEA at The Walt Disney Company, to the sector.

Having previously worked in banking, Feuer, a judge at this year’s Social Buzz Awards in association with iomart, also said that the sector’s innovation was something that made her turn to social media marketing.

Feuer praised the ‘rich heritage’of storytelling as one of the best parts of handling social for a well known company like Disney.

“The best part is working with the fantastic content we’ve got. We have a rich heritage in storytelling and the business continues Read full story ›

Source: The Drum