Ladbrokes ad campaign pulls in almost 100 complaints for pushing irresponsible gambling
Ladbrokes has come under fire from the Advertising Standards Authority (ASA) after 98 people complained its Ladbrokes Life campaign condoned an irresponsible attitude towards gambling.
The majority of the complaints said the Ladbrokes campaign, which spanned TV, social, out of home and online, suggested peer pressure to gamble and that gambling could enhance personal qualities.
Ladbrokes said the campaign was centred on a group of five ordinary male friends who were normal, ordinary-looking men engaged in “commonplace leisure activities” and were not cool or glamorous.
The betting company denied that the ad campaign showed the men behaving in an irresponsible way and said Read full story ›
Source: The Drum
