Ladbrokes extends its sports sponsorship portfolio with FA partnership
Ladbrokes has agreed terms with the Football Association (FA) to become the new official betting partner for the national governing body for English football.
The bookmaker will become the official betting partner of the FA which will cover the England national team and the Emirates FA Cup.
The deal will see Ladbrokes benefit from brand exposure at England’s international fixtures and the Emirates FA Cup. With England’s home matches played at Wembley, the betting firm will also be the exclusive in-stadium bookmaker.
“This partnership with Ladbrokes comes at a time when the FA, as a not-for-profit organisation, is investing record levels Read full story ›
Source: The Drum
