By Michael Feeley

Land Securities, the UK’s largest commercial property company, has refreshed its mobile app for the Trinity Leeds shopping centre to incorporate proximity-based beacon technology.

Following a successful three month trial, the new app, developed by RE:SYSTEMS, will enable customers to receive targeted location-specific offers and discounts directly onto their smartphones when visiting the shopping centre.

Beacons have been placed at participating retailers in the centre, as well as the customer service lounge and Trinity Kitchen area. Future plans include plans to integrate Trinity Leeds car park facilities.

Amy Richardson, digital and CRM director at Land Securities, said: “The roll out of iBeacons at Read full story ›

Source: The Drum