By Adam Flomenbaum

Days after Bell Media announced a partnership with Videology to use the latter’s programmatic TV technology, Rogers media announced that it too would use Videology’s technology to offer linear TV inventory programmatically.

This results in two of the top three broadcasters in Canada using Videology to power its programmatic TV stack; Corus announced a similar deal with VisibleWorld in April.

“This partnership with Videology is a groundbreaking new step in scaling the use of data in the advanced TV advertising space,” said Al Dark, Senior Vice-President, Sales, Rogers Media. “We look forward to bringing this solution to market and continuing our efforts Read full story ›

Source: The Drum