Lastminute.com creates content lab as it moves into native video
Lastminute.com group has created a new content lab in Europe as the travel website steps up its ambitions of creating richer content and integrating product placements into its ads.
Operated by its media business, The Travel People, the lab will work with both travel and out-of-sector brands to create bespoke videos as well as produce its own series of video content that advertisers will be able to sponsor and contribute.
According to Alessandra Di Lorenzo, chief commercial officer for advertising and partnerships at Lastminute.com group, the creation of the lab is another step in the business’s broader strategy to enhance curated, Read full story ›
Source: The Drum
