LateRooms.com spends £5m on first TV campaign in two years
LateRooms.com is launching its first TV campaign since 2013 as part of an integrated marketing push.
The £5m creative leads the company in a new direction just weeks after being bought by Cox & Kings and places emphasis on the reasons behind a customers’ hotel stay rather than providing trip inspiration.
“Placing LateRooms.com in the consumer’s mind at this point – when they first decide or discover that they’ll be going away – taps into the very first moment that the brand becomes relevant for them, which is precisely where we need to be,” explained head of marketing, Georgina Crosswell.
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Source: The Drum
