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Latest Always #LikeAGirl ad says emojis are limiting girls and calls for ‘unstoppable’ representation

on Mar 2, 2016 | 0 comments

By Rebecca Stewart

Always has released the latest phase of its award-winning #LikeAGirl campaign, which takes a critical look at the “shocking” way young women are represented by emojis.

Building on previous iterations, the ad once again shines a spotlight on the confidence issues faced by girls entering puberty and looks to inspire a positive change.

The film uses real interviews to highlight the fact that 81 per cent of females aged 16 to 24 use emojis on a daily basis, and calls for one of the world’s fastest-growing ‘languages’ to stop reducing them to stereotypes and start making icons that are as “unstoppable as Read full story ›

Source: The Drum