Latest Mattel creative celebrates #DadsWhoPlayBarbie

By Lisa Lacy

In another Barbie first, the brand is speaking directly to dads in its latest campaign that encourages men to play with their daughters.

The creative includes a 90-second video with six dads and their daughters playing Barbie and trying out various careers, like doctor, teacher and astronaut. It was developed with BBDO San Francisco and is an extension of Barbie’s You Can Be Anything campaign, which, as the name implies, invites girls to imagine they can be anything when they grow up.

Nontraditional messaging has paid Read full story ›

Source: The Drum