Leaving the cave to hunt: how marketers can create a culture of risk-taking and innovation
They say you should live everyday like it’s your last. Sorry, but that’s complete BS.
So after I’ve quit my job, blown all my money and woken up the following morning with the king of all hangovers, what am I going to do then?
As humans we’re programmed to be fearful. Self-preservation is our natural instinct. We need to plan for tomorrow and can’t assume a constant 24-hour mortality clock.
But we do have curiosity. It’s why we rubbed rocks together to see what would happen and why we left the safety of our caves to hunt. They were measured judgment calls, where Read full story ›
Source: The Drum




