Lego Batman to dole out justice as Channel 4’s continuity announcer in Warner Bros alliance
Warner Bros is getting the word out about its incoming animated superhero flick Lego Batman by securing the Will Arnett-voiced vigilante an announcer spot with Channel 4 in the UK.
In the run-up to the movie’s release 10 February, Batman will pop up during Channel 4’s editorial announcements across the four days, going back and forth with the announcer as a dynamic duo of sorts.
The deal, put into action by PHD, Drum and 4Sales through its creative arm PL4Y, will also grant the movie more exposure with Batman appearing in centre breaks too, tying into ‘Batman barges in’ Read full story ›
Source: The Drum
