Lego enlists engineering students to turn children’s imagination into reality
Lego wants to help parents understand the tangible impact of empowering kids to be creative builders by matching children’s imagination with the skills of engineering students from the School of Aeronautical Engineering at Singapore Polytechnic.
The #LegoBuildAmazing campaign asked children to build something that can fly out of Lego bricks, the result being a flying rainbow cloud that dropped candy. Lego then took the concept to the students to build in real life.
#LegoBuildAmazing will be rolled out across India, Indonesia, Thailand, Vietnam and the Philippines.
A spokesperson for the Lego Group, said: “Our mission is to try Read full story ›
Source: The Drum
