Lego toys becoming 'significantly more violent' as children turn to digital platforms for entertainment
A new study has found that Lego products have “showed significant exponential increases of violence over time,” as the Danish toymaker competes for the attention of children in the digital age.
Bricks with weapons are now included in 30 per cent of the brand’s kits according to a the peer-reviewed study from New Zealand researchers at the University of Caterbury.
“The Lego company’s products are not as innocent as they used to be,” reads the research, adding: “To catch the attention of their customers, toy manufacturers are similarly locked in a metaphorical arms race for exciting new products. In this Read full story ›
Source: The Drum
