Lenovo and Samsung are among the first brands to trial LinkedIn’s new suite of business-to-business (B2B) lead generation products, with the PC manufacturer reporting a 60 per cent drop in cost per leads.

The brands are among the first to have trialled LinkedIn’s B2B ad product suite – officially unveiled today (19 February) – created to help brands generate and maintain new business leads via its platform.

The move marks one of the professional network’s first product rollouts since it acquired B2B marketing firm Bizo for $175m last August, and is indicative of its ambition to create the most Read full story ›

Source: The Drum