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Lenovo bids farewell to Motorola brand

on Jan 8, 2016 | 0 comments

By Sarah Vizard

The changes will see the ‘Motorola Mobility’ division continue to exist as a corporate entity within Lenovo and retain responsibility for the engineering and design of all mobile products. However, a Lenovo spokesperson told Marketing Week ‘Moto by Lenovo’ will be used in certain markets including in Europe and the US with Vibe used in other parts of the world.

Lenovo bought Motorola from Google back in January 2014 with the aim of becoming a “strong global player in the fast-growing mobile space”. Speaking to Marketing Week at Mobile World Congress in February of the same year, CMO David Roman Read full story ›

Source: Marketing Week