Lenovo offers commuters the chance to star in real-time ad on Motion@Waterloo digital screen
Lenovo has launched its Q3 marketing campaign, which sees commuters offered the chance to feature in a real-time ad on the Motion@Waterloo digital screen on 30 October.
The ‘YOGA My Way’, campaign, created by Total Media in conjunction with Mobile5, The House Worldwide and Liveposter, invites commuters travelling through Waterloo station to upload their selfies to a bespoke microsite to be in with a chance of being featured in the ad.
Mobile5 will bring the selfies to life by using face masking software to transpose the commuters faces onto moving yoga animations.
Mike Etherington, UK and Ireland marketing director and EMEA Read full story ›
Source: The Drum
