Lenovo stakes its claim as a consumer tech brand with #goodweird campaign
By Sarah Vizard
Lenovo made it onto Interbrand’s top 100 global brands list for the first time this year. It was only the second Chinese brand to make the grade – after Alibaba.
Roman told Marketing Week that one of his key aims is to move up that list as the company shifts focus from businesses to consumers.
“Most of the companies [on the Interbrand list] are pretty intuitive but Lenovo doesn’t come from that background. We were a hardcore tech company that grew largely in the B2B space and so the value of the company came from execution, channel management, product development,” he explained.
Source: Marketing Week
