Leo Burnett creative in bid to sell rain to the British with new product
It’s the one thing you’d think ex-pats and tourists wouldn’t miss about Britain, but one Leo Burnett creative is convinced that there’s a market in the country’s infamous rainfall and he’s put his idea in a bottle – literally.
Collected in East London before being packaged up and put on the market, tourists can now take a bottle of rain home with them as a souvenir and ex-pats can order a bottle to soothe their homesick blues.
According to the idea’s author, Ben Gough, it’s time Britain embraced the things it’s so well known for.
“We moan about Britain’s iconic rainy weather,” he Read full story ›
Source: The Drum
