By Gillian West

Fitness brand Les Mills has selected gyro Manchester to shape and grow its offering to corporate markets worldwide.

The appointment sees gyro Manchester partner with Les Mills to develop a business-to-business value proposition and multi-tiered global campaign that will be executed across multiple channels in numerous markets worldwide.

Founded in the 1980s Les Mills provides choreographed exercise-to-music group fitness classes to health clubs worldwide and is renowned for its Body Pump and Body Combat workout programmes.

“Our mission is simple; we want to create a fitter planet and to do this we need more clubs and facilities delivering Les Mills programmes. We know Read full story ›

Source: The Drum