Lessons from China: what western brands can learn from Chinese smartphone giant Xiaomi
With Chinese e-commerce giant Alibaba getting set for the biggest stock market flotation ever (it is looking to raise up to $24.3bn in its share sale), David Brabbins of Prophet in Hong Kong thinks we could be set to see more brands emerge from China to make their mark on the world stage. Here he takes a look at smartphone company Xiaomi and the lessons western brands could learn from it.
As China rebalances its economy towards market-driven growth, the narrative around its ability to build global brands is changing. A decade ago, few would have believed a global brand could Read full story ›
Source: The Drum
