By Stephen Lepitak

What to learn from Pepsi’s misstep

For a few years now we have talked over and over about the rise of brand marketing latching onto social good in order to create consumer connections. Well Pepsi has just shown us just how dangerous that territory can be.

By naively sending the message that a major reality celebrity and a can of commercialism can heal the divides that are only growing in America, Pepsi’s in-house creative team has really misjudged the mood of things right now.

They obviously wanted to appeal to a young demographic and show them that Read full story ›

Source: The Drum