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Lessons on Creativity: Things we learned at Material’s ‘Creativity Week’

on Nov 18, 2015 | 0 comments

By Michael Feeley

During the last week of October, Material held 15 internal events for our staff, clients and friends, under the banner of ‘Creativity Week‘.

We asked a selection of professional creatives of all types – artists, writers, comedians, broadcasters, musicians – to visit our Glasgow HQ and provide their perspective on ‘creativity’. While some discussed overarching ideas about creativity, others discussed their own creative process in detail. Key themes to emerge throughout the week included:

Standing on the shoulders of giants: Quite a few of the speakers hit on this theme. Working/ expanding on what has gone before, continually improving, evolving, Read full story ›

Source: The Drum