By Natalie Mortimer

After a long career spent in the movie and music business Smith said that he went through a period of time where he became too hungry for success and was also too focused on “winning” rather than promoting something that he believed in.

“The power is now in the hand of the audience, and in the hand of the fans and as someone who wants to market material globally the only choice I have is to be in tune with their needs and not try to trick them into going to see Wild Wild West,” he told an audience at Cannes Read full story ›

Source: The Drum