Lewis Hamilton celebrates World Championship win with fan footage #TeamLHmovie
Lewis Hamilton celebrated picking up the F1 World Championship with the launch of four fan-footage documentaries showing real-time fan hype shot via mobile.
The four-part series, created by a digital studio the Rumpus Room, saw fans submit footage using a mobile web app in the run-up to the title-deciding race at Abu Dhabi on Sunday.
The footage had a quick turnaround with the #TeamLHmovie being submitted mere hours after the race. Creating a collage of the diversity and emotion of Lewis Hamilton fans the final entry received over a million views on Facebook alone.
Lewis Hamilton said: “For my fans, I always say Read full story ›
Source: The Drum
