Lexus places virtual reality at heart of campaign to launch new NX model
Lexus Europe has developed a new virtual reality driving experience to allow consumers to test drive its new NX model.
Using the latest DK2 Oculus Rift (OR) headsets, consumers are able to virtually experience the car via an immersive and interactive car configurator, which allows users to create their own NX by selecting from a range of features; including colour and wheel trims.
Source: The Drum
