License to thrill: brands team up for a James Bond themed ad break
The ad break will take place during Channel 4’s drama series Homeland on Sunday (18 October) and is organised in partnership with Sony Pictures and Manning Gottlieb OMD.
The break will feature a host of brands including Sony Mobile, Belvedere, Jaguar Land Rover, Gillette and Heineken. They have all created 30 second ad strictly adhering to the 007 theme.
Channel 4’s in house creative agency 4Creative has also created James Bond intros, appearing between each of the ads.
Viewers can expect to see people jumping out of planes (Gillette), extreme water skiing (Heineken) and the creation of the perfect martini – shaken not Read full story ›
Source: Marketing Week
