By John Glenday

Digital and direct marketing agency Lida has announced the appointment of former SapientNitro executive creative director Trefor Thimas as chief creative officer, following the departure of Nicky Bullard earlier this year.

With effect from June, Thomas will assume responsibility for driving creative output for a range of clients including Boots, comparethemarket.com, O2 and Ikea, with a brief to further the agency’s direct, digital brand and innovation capability.

Prior to joining SapientNitro Thomas co-founded digital agency Brand Advocate where he brought on board clients including Louis Vuitton and Hendricks Gin. Thomas also fronted JWT’s digital and direct arm in a Read full story ›

Source: The Drum