By Thomas Hobbs

Lidl has said it will pay a minimum of £8.20 an hour across England, Scotland, Wales and Northern Ireland, and £9.35 per hour in London. The move is expected to cost the discounter £9m but has led to a noticeable spike in customer appreciation.

According to YouGov brandIndex, its buzz rating, a measure of the negative and positive things consumers have heard about a brand, rose from a score of 16 on 18 September (when Lidl announced the move) to a score of 29 just a week later.

Lidl’s reputation rating, which is a balance of the companies the public would be Read full story ›

Source: Marketing Week