By John Glenday

It may only be November (just) but that hasn’t stopped supermarket chain Lidl from jumping on the Christmas market with an opening salvo in a seasonal battle for sales supremacy with the launch of its festive campaign.

The ‘School of Christmas’ launched on Facebook and Twitter and included a prime time debut on Sunday evening to raise shopper awareness of the discount brand ahead of the end of year rush.

Created by TBWA/London the tongue in cheek campaign follows a series of classes illustrating how to pull off the perfect Christmas, from untangling fairy lights to achieving the correct facial expression when Read full story ›

Source: The Drum