By Jennifer Faull

Discount supermarket chain Lidl is delving further into the fashion world with the roll out of a menswear collection to follow its popular womenswear line which launched in August and sold out in three days.

The nine-piece collection expands Lidl’s Livergy fashion label and items start from £2.49. The range includes cotton jumpers, winter jackets, shoes and shirts.

Josie Stone, non-food buying manger, Lidl UK said that is the response to the womenswear line was “phenomenal” and clearly shows the British public is looking for fashion at value.

“This new range continues with that concept of offering classic fashion pieces with a bit Read full story ›

Source: The Drum