By Jennifer Faull

Lidl was the biggest spender on TV and press advertising for third consecutive month, shelling out 320 per cent more than the same period last year.

The discounter spent £5.1m in the four weeks ending 23 May 2015, according to Nielsen, just ahead of Asda’s £4.8m.

Lidl’s ads focused on quality and its international food range, as well as their low prices for everyday items.

Marks & Spencer’s ad spend was similarly up 131 per cent to £1.8m

Mike Watkins, Nielsen’s UK head of retailer and business insight said: “With consumer confidence at a nine-year high and a growing economy, food retailers’ fortunes should Read full story ›

Source: The Drum