By Sarah Vizard

Lidl’s pop-up, called Deluxe, opened its doors in Shoreditch on 15 November. It promises an “innovative menu” that diners could easily recreate at home.

Customers can book for lunch or dinner from Wednesdays to Sundays until 14 December. On Tuesdays it also runs wine-tasting events.

Lidl has not directly associated itself with the pop-up however Marketing Week understands that it is behind the project. The logo of the restaurant is identical to the discounter’s premium product range, also called Deluxe. The restaurant also serves reindeer carpaccio, a new addition to the Deluxe range Read full story ›

Source: Marketing Week