By Gillian West

Lidl is showcasing its wide range of wines, food, desserts and chocolates in an Easter campaign that shows a variety of people shocked by the breadth of products available from their local store.

The commercials, created by TBWALondon, show various people confronted with shocking news but barely noticing as they’re so taken aback by the fact that the products came from Lidl. Topping and tailing the 30” and 10” creatives aims to add another layer of surprise to the activity, with four 30” radio promotions in the same vein running concurrently with the TV ads.

The campaign will air from Read full story ›

Source: The Drum