By Thomas Hobbs

The German discounter will in turn provide processional coaching and has committed itself to offering 1.5 million opportunities for children to get involved with football annually.

The brand will also become the official supplier of water, fish, fruit and vegetables for Wayne Rooney and co as it aims to cement its position as a mainstream retailer.

Lidl, alongside Aldi, has hit 10% market share in the UK grocery market for the first time, according to the latest data from Kantar Worldpanel.

It is set to invest £1.5bn in its UK operation over the next three years as it moves to opens 50 Read full story ›

Source: Marketing Week