Lidl will learn a lot from its latest campaign – but perhaps not what it was hoping for
By Paul Kitcatt
My mother was once a devoted customer of a supermarket called Stevenson and Rush. She seldom went in, though. She phoned with her order and they delivered it to our house. I think she had to visit occasionally to pay the bill, but otherwise, it was a thoroughly modern relationship.
Where is Stevenson and Rush now? I have searched the web for information, but incredibly, even Google can’t tell me what happened to it. It does however record the deaths of Somerfield and Safeway, and the surprising resurrection of Kwik Save.
It just goes to show – you can adopt the very Read full story ›
Source: The Drum




