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Life science marketers are more tech savvy, erudite but only 2 per cent looking to Twitter, survey says

on Aug 10, 2016 | 0 comments

By Laurie Fullerton

A new kind of market researcher is emerging as the pace of the life sciences sector changes and evolves with the demand on market researchers quickly changing, too.

A recent report took the pulse on this highly educated group and found that market researchers in the life sciences are more nimble and focus on big data while valuing longevity and colleague interaction, with 71 per cent of those surveyed having 15 or more years of experience in their field with 71 per cent holding a graduate degree and 40 per cent holding PhDs. The life sciences are Read full story ›

Source: The Drum